Traveler by TOMS

Art Direction, IDENTITY, strategy

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Inspired by the pair of glasses you keep in your glovebox or at the bottom of your day pack, Traveler by TOMS, is a collection sunglasses designed to bend, flex and withstand life on the move. 

I built an identity to remind one of the past excursions and those in the making. Fabric found in local markets, imperfect snapshots of foreign horizons and the people you met along the way - the bold stamps of a Traveler.

PLACEMENT: PACKAGING, PRINT COLLATERAL, TOMS.cOm, Retail


 

microsite

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Logo

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Packaging

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