Nike, Air For All

Nike’s proprietary Air technology has been a source of inspiration for designers and shoe collectors since its invention in the late 1970s. After the launch of the Air Max 720 which boasted the biggest air bag yet, Nike’s assortment of shoes featuring Air was at its most expansive. 

Air For All is a response to the variety of Air, showcasing styles as unique, colorful, and gravity defining as you. Pictured in a world above ground, where blue skies are the limit.

Placement: nike.com, App, Retail

Art Direction


 Execution Examples

 

Concept by Claire Kang
Photography by Clara Balzary
Make up by Zenia Jaeger
Hair by Amy Farid
Production by LOLA Production