Nike, Behind The Fit
Behind the Fit, a series for Nike Women, pulls back the curtain on all that goes into getting dressed. 4 muses and 1 stylist share how their culture, passions, experiences and pursuits of holistic wellness play key roles in their personal expressions of style.
A blend of documentary and self-capture photo and video paired with storytelling create style inspiration that goes beyond the typical look-book image and inspires others to dress for all sides of who they are.
Placement: nike.com, Nike Apps, Email, Instagram
Concept, Creative Direction
Project Context: Creative Direction from concept development to execution.