Nike, What To Wear This Week
CONCEPT, CREATIVE DIRECTION
What to Wear This Week is a series developed to deliver Nike’s best-of to trend seeking consumers. Each week, an outfit responding to the seasons bias’ in color, silhouette, style genre or fabric are delivered in app and via email.
Art direction takes a candid and relaxed approach, looking behind the scenes of styling sessions, product closets and warehouses.
The success of this series turned WTWTW into a seasonal staple in the NikeDirect strategy.