Nike, What To Wear This Week

CONCEPT, CREATIVE DIRECTION

JWDTAN_WTWTW

What to Wear This Week is a series developed to deliver Nike’s best-of to trend seeking consumers. Each week, an outfit responding to the seasons bias’ in color, silhouette, style genre or fabric are delivered in app and via email. 

Art direction takes a candid and relaxed approach, looking behind the scenes of styling sessions, product closets and warehouses. 

The success of this series turned WTWTW into a seasonal staple in the NikeDirect strategy. 

PLACEMENT: NIKE.COM, NIKE APP, Email


 
 
 

Art direction by colin matsui, elizabeth jackson

Photography by Benjamin Lennox, Steven Counts

Styling by Kat Typaldos, Neelo Noory