TOMS Spring 15 Campaign

CONCEPT, Art Direction

JessicaWenDiTan_TOMSHaiti

By Spring 15, TOMS had multiple Giving initiatives in Haiti: a long presence of Shoe Giving, the opening of its first Giving Shoe factory and the launch of maternal health programs as part of its new TOMS Bag collection. 

From Port-au-Prince to Cap-Haitien, we took employees and partners by foot, bus, plane and boat to see the inspiration behind the seasonal collection and to experience giving first hand. 

PLACEMENTS: PRINT CATALOG, RETAIL, TOMS.com


 
 

The photographic approach weaves lifestyle and giving together, shooting with little stylistic difference to mimic the way TOMS’ product and giving programs are intertwined. 

 

Eyewear Retail Windows

JessicaWenDiTan_TOMSHaitiAssets
JessicaWenDiTan_TOMSHaitiAssets2
 

Nike.com

Haiti_NewArrivals.jpg
 
 

Creative Director Patrick Torres Wright

Photography by Jared Chambers