TOMS, Holiday 14 Campaign

CONCEPT, Art Direction


For Holiday 14, we turned the campaign over to the employees who making giving possible all year round. Along with their families, we brought them in front of the camera to share their favorite TOMS giving moments from the past year and what giving means to them. 

Along with set designer Adi Goodrich, we took a non-traditional approach to the holiday season with punchy colored sets and a nod to reverse seasonality. We built four graphic sets showcasing countries with important giving and historical relationships with TOMS: Argentina, Nepal, Rwanda and the Netherlands. The four countries’ set’s connected, allowing for interaction and crossover  - bringing the world a little closer together. 

Placement:, toms retail


Creative direction by patrick torres wright

Photography by Stephanie Gonot

Set Design by Adi Goodrich