VanMoof, Ride The Future
“Ride the Future” is a social and digital campaign that profiles VanMoof riders from around the world through fast-paced docu-video, portraits and their reasons for riding. For the Los Angeles chapter, we featured Soko the Cat (musician), Luca Fersko (model) and Leah Thomas (environmental activist) moving through their neighborhoods.
Placements: vanmoof.com, organic and paid social
Art Direction
Project Context: I was brought on to bring the Ride the Future concept to life in Los Angeles. Including shoot planning, creative partner and cast briefings, location scouting, on-set art direction and selects process.